Search Engine Marketing and Search Engine Optimization are plans that businesses know they have to have, but don’t typically understand. By building proper keywords into your website, you can target the customers you want to get! Google scours the web trying to find the best match for a person’s search, and you want them to find your business, right? Building proper SEM/SEO into your marketing plan helps build the bridge between your website, the world wide web, and your customer.
Search Engine Marketing (SEM): Website + Content Marketing + Social Media
Search Engine Optimization (SEO): Ranking based on keyword searches and user-friendly, targeted content based on Google’s Penguin, Panda, and Hummingbird Algorithms